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Why Do People Need Instagram Followers To Be An Influencer?

An influencer is a person who has-

A following in a distinct niche , with which he or she is actively engaged. The size of following depends on the size of the topic of the niche.

The power to affect the people’s purchasing decisions because of his or her knowledge, authority , position or relationship with the audience.

These individuals are not merely marketing tools but social relationship assets with whom brands collaborate to attend their marketing objectives.

Social media is growing rapidly in importance over the last decade. People depend on influencers in social media to guide them in their decision making. Influencers are people in social media to build a reputation of their knowledge and expertise on a particular topic. They post that topic on their social media channels and get large followings of enthusiastic, engaged people who are closely attentive to their views.

Brands love influencers because they can create friends and encourage their followers to buy the products they are promoting.

To become an Instagram influencer people say followers number is not necessary. But 10,000 followers are a huge success to start the journey of becoming an Instagram influencer.

To be an influencer you have to choose a niche. It can be food, travel,beauty , fitness, photography etc or it can be a combination of different things.

These days one of the main factors in becoming a powerful influencer is the number of people that follow you. But to start your business there is no role or any exact number. You can be an honest influencer with less followers, the point is to influence people not to increase your followers. A person having 160 followers and hundred of them are followers who comment, share and like the post can be considered as an influencer whereas someone having 50000 followers and only 100 likes cannot be an influencer.

Number of followers

A person’s number of followers is the first way to measure the influence.A person with 200 followers is likely to have less influence than an influencer with 100K followers, this may not always be the case.

Engagement

A person with 100 followers will generate lower engagement than a person with 100K followers naturally.

Reach

Engagement and reach should be evaluated together, each content has the potential to reach the eyes of interested, active, open minded consumers. For example, a given campaign reaches 10000 people but generates only 10 clicks while another reaches 500 people and generates the same 10 clicks, if the content is highly engaging and lands in front of the right audience.

Influencer marketing

People gain influence on social media over their followers when they are able to sway purchasing power. Influencer marketing is a form where brands collaborate with the influencers to make their product famous.

So the question arises how to become an influencer? In other words how many followers and fans is required for a person to have the power to persuade the purchasing decisions of their followers?

The unintentional friend influencer

If you have many friends on Facebook, who post pictures of themselves travelling the world, wearing different ethnic clothes from different countries. You comment on their picture asking them where they got their fabulous tights and the next moment you and 20 other friends are online purchasing the same pair. Boom, the influencer marketing is at work.

The upcoming influencer

In this category most of the people fall, influencers working on and increasing fan base. Your intention is always multidimensional, having the main purpose focused on Profit- from brand sponsorship, from advertisements, from web sales, and so on . It is awesome to share your passion and brilliance with the whole world. Monetary gains are a driver as you want to feed yourself and your family at the end of the day.

Pay expectations

The pay varies in this category as it depends on Instagram followers and likes, relevance, reach influence, and so on very but anything can be expected from payment in the form of business for product to fees of dollar 50 to dollar thousand and up.

The popular influencer

Once the popular influencers gain traction, their follower count increases by tens of thousands, and really have 20k to an increase to 120 ke at same point. What matters for brands and monetary gain for influencers is the appeal to the audience, a good rapport with the followers and relevant audience.

Pay expectations

On becoming a popular influencer, you are paid depending on your influence, your negotiating ability, your client portfolio. You can expect anything in the range from what upcoming influencers receive to what celebrity influencers receive. Your pay is in your hands because you have gained that much influence.

The celebrity influencer

Celebrity influencers are very influential. As a society we have a tendency to listen to the suggestions from celebrities. If they tell us about the coolest new tech gear and next moment we find ourselves checking it out online.

Buy Instagram followers or hire influence

Influencers and the agencies cheat the system by building fake audiences, buying cheap followers who are worthless, and filling spambots by the numbers. People are ok with it because uneducated brands and Agencies that are not willing to educate their clients about the real numbers and manipulate numbers in their favour.

If you are an influencer and want to join a growing successful influencer community to share content and to be the first to know about the opportunities of influencers, then connect with the correct platform.

How Many Followers Are Required To Become An Instagram Influencer?

You can be an Instagram influencer with just 1000 followers. This is the group of Nano influencers. The demand for Nano influencers is rising by marketers to give a chance to people with even 1000 followers to become an influencer. If you have recently noticed one of your friends not so popular but suddenly promoting a brand on Instagram, that’s exactly the Nano influencer.

Audience relationship is the most important factor to determine and influencers success, as is felt by 48% of the marketers and this is the main reason behind the growth of Nano influencers.

What is a Nano influencer?

A person with 1000 to 5000 followers on social media can be called a Nano influencer. Their followers include friends and people with similar interests and not people who idolize them. This is what separates Mega influencers from Nano influencers. Mega influences are idolised and celebrated by fans and followers. Nano influencers are people who are popular amongst their friends and families.

Why are brands hiring Nano influencers?

One of the qualities that make the influencers approachable is their lack of fame when they recommend a lotion or a shampoo or a furniture brand on Instagram, their word looks as genuine as advice from a friend.

Brands are in favour of working with them because they are easy to deal with. For free products or a small Commission, Nanos say whatever companies tell them to.

Other reasons that make hiring Nano influencers worthwhile are-

They have genuine or real followers and engagement

In a world of fake followers, it’s difficult to make out how real an influencer is. The best part about Nano influencers is that they don’t try to grow fake follower numbers. They have real Instagram followers who engage with them on a daily basis.

They are easy to contact and collaborate with

The biggest challenge felt by 60% of marketeers is finding and managing an influencer. The best is to hire Nano influencers as they happily agree to promote the product for a nominal fee or a free product.

Other types of influencers

Influencers can be separated in different types by multiple ways. The most common method is by follower numbers, level of influence, types of content. Influencers can be grouped by the nature in which they operate. It means that those who appeared in a low category by one measure may be more influential when looked at in another way.

Based on Follower numbers

Mega influencers

Mega influencers are people having a large number of followers on social networks. There are no fixed rules on the boundaries between the types of followers, Mega influencers have more than 1 million followers. Many Mega influencers are celebrities, sports people, musicians, movie stars and even reality television stars. They have gained their followings through their online and social activities. Only major brands approach Mega influencers for marketing. They are costly up to Dollar 1 million per post, and to be extremely fussy about with whom they choose to partner. They have agents working on their behalf to make any marketing deals.

Macro influencers

One step down from Mega influencers are macro influences and are more accessible. People with followers in the range between 40,000 and 1 million on a social network are supposed to be macro influencers. This group consists of two types of people. B grade celebrities or successful online experts. Macro influencers have a high profile and are excellent at raising awareness. It is easier for a brand to find macro influencers to work with them as they are more than Mega influencers.

Micro influencer

Ordinary people are micro influencers who have become known for their knowledge about some special niche . They have received a sizable social media following amongst devotees of that niche . It is not the number of followers that indicates a level of influence, it is the relationship and interaction that influencer has with his or her followers.

Micro influencers have followers between 1000 to 40000 on a single social platform. Micro influencers may not be aware of a company before the company reaches out to him. The company will have to convince the influencer of its work first. Micro influencers will not want to harm their relationship with their friends if they are seen to promote a lemon. Influencers are often picky about whom they work with. Some are even happy to promote a brand for free. Others may expect some form of payment. Any influencer is unlikely to involve an inappropriate brand for their audience. Micro influencers are more common and more famous. Actually they are the influencers of the future.

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